I help small businesses get their operations under control — and I build full-stack products that serious companies actually ship. Automations, websites, custom tools, and production-grade SaaS, built solo using AI-assisted development.
"I've solo-shipped multi-tenant SaaS, automated dispatch platforms, AI-powered apps, and client websites — all using AI-assisted development. What used to take a team of ten I can now build alone, in weeks."
Before I became a digital systems designer, I spent years working across TV and live events production — environments where everything has to be right first time and there is absolutely no room for things falling through the cracks.
After that I ran my own small business, worked as a Business Development Manager, and spent time as a Virtual Assistant supporting other businesses. That combination gave me something most developers don't have: a real, ground-level understanding of the problems small business owners actually face — the admin overload, the missed follow-ups, the tools that don't talk to each other, the hours lost doing things that should happen automatically.
I didn't pivot into AI and software because it was trendy. I did it because I watched talented people drowning in operational chaos and knew there was a better way. Everything I build now is grounded in that experience — practical, purposeful, and built to actually get used.
Get in touch15 years making high-pressure productions work — precision systems, tight deadlines, no second chances.
Ran my own coffee van — chasing work, managing stock runs, keeping on top of admin, and wearing every hat at once. I know exactly what it feels like when the business is you.
Understood how businesses grow, where they lose momentum, and what a well-functioning operation actually looks like.
Worked inside multiple small businesses at once — saw the same problems repeating. Messy inboxes, manual processes, tools that didn't connect.
Building the automations, tools, and websites I always wished existed — for people who deserve to work smarter.
I work best with people who want something built properly — and who are done settling for workarounds.
Running a photography studio, coaching practice, design agency or similar — and your back-end is a mess of spreadsheets, missed enquiries, and manual tasks eating up your week.
You're outgrowing your current tools and need proper infrastructure before you scale — or a genuinely custom solution that off-the-shelf products can't give you.
You know what you want your working life to feel like but the tech side feels overwhelming. You need someone who can translate vision into something that actually runs.
A client portal, a quoting system, an AI assistant for your team. You've thought about it but don't know where to start — I can take it from a conversation to a working product.
CRM, bookings, email, accounting — all siloed. You're copying data between apps by hand and you know it's costing you more than just time.