Every project is scoped properly before anything gets agreed. Here's a clear picture of what I offer, what's included, and what it costs.
"I don't take on work I can't do well. Every project starts with a conversation — I'd rather tell you something isn't the right fit than take your money and underdeliver."
I'm platform-agnostic — I pick the right tool for you, not the one I default to. Wix, Squarespace or WordPress for clients who want to manage their own content easily. Webflow or Framer for more design-forward builds with CMS flexibility. Custom HTML/CSS for maximum performance, full control, and zero platform dependency. Every option gives you a site you can actually own and maintain.
Single landing pages from £650 · Full websites from £1,500 · Not sure where to start? The Digital Health Check (£197) tells you exactly what you need before you spend a penny.
Simple automations from £350 · Full workflow builds from £800 · AI chatbot setup from £333/month (includes hosting and maintenance)
Custom builds are priced per project — typically from £2,500 depending on scope. All custom work starts with a free scoping call.
Before spending money on anything, it helps to know exactly what's working, what isn't, and where the biggest opportunities are. That's what the Digital Health Check is for.
I look at your current website, tools, and workflows — then give you a clear written report covering what to fix, what to automate, and what to build. No jargon, no upsell pressure. Just an honest picture of where you are and what would actually move the needle.
It's also the best starting point if you're considering a bigger project — it means we scope the right thing, not just the first thing that comes to mind.
Book a Health Check£197 — delivered within 5 working days
For businesses that need everything in place at once — website, automations and a system that actually runs.
Most new and growing businesses need the same things: a website that converts, an enquiry process that doesn't rely on them being glued to their inbox, and a core set of automations that handle the routine stuff.
Doing these separately costs more and takes longer. The Foundation Package bundles them together at a fixed price with a clear timeline — you go from scattered to sorted in one project.
Ideal for businesses that are just getting started, recently rebranded, or have been patching things together and are ready to do it properly.
Separately: ~£3,200+
£2,650
Monthly support — updates, tweaks, new automations, and someone to call when something needs changing. No hourly tracking, no waiting for quotes on small jobs.
From £350/monthCommit to 12 months and pay less overall. Same Calm CEO support, with priority availability and a planning session each quarter to keep things moving forward.
From £3,150/year (save 10%)Ongoing management of your AI chatbot — keeping it trained on new content, monitoring performance, and expanding its capabilities as your business grows.
From £333/monthSomething broken? Need a new page? Want to add a feature? One-off jobs available at a day rate, no retainer needed. Typically turned around within the week.
Day rate on requestFast, secure hosting managed for you — plus ongoing care so your site never goes stale, breaks quietly, or lands on your to-do list.
Basic
£25/month
Billed monthly · cancel anytime
Care Plan
£50/month
Billed monthly · cancel anytime
Growth
£150/month
Billed monthly · cancel anytime
Already have a website?
I offer management plans for existing sites too — I handle renewals, updates, and edits so it never lands on your to-do list.
Do I need to know exactly what I want before getting in touch?
Not at all. Most people come to me with a problem they want solved, not a technical spec. Half the value of the first conversation is figuring out together what the right solution actually looks like. Get in touch with whatever you've got.
How does payment work?
Projects are typically split: 50% to start, 50% on completion. For larger builds I may suggest milestone payments instead. Retainers are invoiced monthly. I'll always be clear on this before anything gets agreed.
What if I need something that doesn't fit neatly into one of these services?
Most real projects are a mix of things — a website that also needs automations, or an app that also needs a landing page to launch it. I scope each project individually and quote accordingly, so nothing gets shoehorned into the wrong category.
What tools and platforms do you work with?
For automations: Zapier, Make (formerly Integromat), n8n, and direct API work. For AI: OpenAI API, Claude API, and various chatbot platforms. For websites: I build in clean HTML/CSS for most sites, and Webflow or similar for clients who want to manage content themselves. For custom apps: scoped per project depending on requirements.
Will I be able to manage things myself after the project?
Absolutely — I build and document everything with handover in mind. You'll have full access and clear guidance so you can make changes yourself. And if you'd rather have me on hand for updates, that's what the care plans are for.
How quickly can you turn things around?
It depends on scope and availability. Landing pages are usually one to two weeks. Full websites are typically three to four weeks. Automations and custom builds are scoped with timelines agreed upfront. If you have a deadline, mention it early and I'll be straight with you about whether it's achievable.
Tell me what's going on in your business and I'll tell you honestly what I think would help — and whether I'm the right person to do it.